Google Home Statistics By Usage and Facts (2025)

Introduction

Contents

Introduction
Editor’s Choice
What is a Google Home?
How does Google Home work?
Types of Devices in Google Home
Google Home Statistics By Usage
Smart Speakers Statistics
Smart Thermostat Statistics
Google Nest Statistics
Conclusion

Google Home Statistics: Google Home for Wear OS lets you control smart home devices right from your watch. You can turn on lights, change the thermostat, or get notified when someone or a package is at your door. Use the favorite tile or add a device to your watch face to make managing your home just a tap away.

Google Home is a range of smart speakers, such as the original Google Home Hub, Google Home, Google Home Mini, and others. With Google Assistant built-in, Google Home can answer questions, give weather updates, manage your schedule, and do much more.

The automated marketing campaign for the Google Home Mini reached over 1.5 billion people, increasing brand awareness by 6% and improving consideration by 5%. We shall shed more light on Google Home Statistics through this article.

Editor’s Choice

Google Home works with almost 51,000 smart gadgets from more than 20,000 brands.
Google has 30% of the worldwide smart speaker industry.
In the U.S., 24% of the total population between 30-44 years old use Google Home.
By 2025, it’s expected that almost 200 million Google Home devices will be sold off.
As of 2025, the Google Home app has been downloaded over 500 million times.
Google Home Statistics stated that almost 63% of the population around the world at present own a smart gadget, like Google Home.
9% of homes in the U.S. had smart home automation in 2024.
The worldwide smart home industry is expected to be valued at USD 101.42 billion in 2025.
Google Home Statistics stated that nearly 76% of people who use smart home devices use AI services every week.
Google Assistant, which powers Google Home, is on more than 2 billion devices.

What is a Google Home?

Google Home refers to both the original Google Home smart speaker and the whole range of products, which includes the Google Home Hub, Google Mini, and others.

The original Google Home is a small two-inch speaker with tech inside, shaped like an air freshener. It connects to your Wi-Fi to get online and access the internet.

Google Home was made to compete with the Amazon Echo. It has similar features but uses Google Assistant instead of Amazon’s Alexa.

Besides the original Google Home speaker, there are several other devices in the Google Home lineup that also work with Google Assistant:

Google Home Mini: A smaller version of the original speaker. It saves space and has lower sound quality but still works with Google Assistant.
Nest Mini: A newer version of the Google Home Mini, offering better sound quality.
Google Home Max: A bigger version of Google Home with more speakers for better sound.
Nest Hub: A Google Home with a screen. It does everything the original can, plus it can show photos, make video calls, and more.
Nest Hub Max: A version of the Nest Hub with a larger screen, better sound, and extra features.

In addition to Google Home devices, you can also use Google Assistant on your phone. It’s built into most Android phones, and you can also download it for iPhones.

How does Google Home work?

Without an internet connection, Google Home can’t do much. You can use it as a basic wireless speaker for local music, but most of its useful features need the internet. While it works as a speaker, you can find cheaper wireless speakers if you don’t plan to connect it to the internet.

When you connect Google Home to the internet, you can use Google Assistant. To start, just say “OK Google” or “Hey Google,” and talk to it like you would talk to a person.

If you’re not comfortable speaking to a speaker, Google Home has an app for both Android and iOS, so you can set up and control it from your phone.

Here are some things you can do with Google Home:

Listen to music and podcasts from streaming services.
Hear the latest local news.
Play videos on your TV if you have a Chromecast.
Control your smart devices like lights and thermostats.
Manage your Google Calendar.
Get weather updates for your area.
Make shopping lists.
Find recipes and follow step-by-step instructions.
Use Google Assistant to order food online, filling in your contact and payment info automatically.
Set up routines, like turning on your lights in the evening.
Ask about events like the Academy Awards, such as, “Hey Google, who’s nominated for Best Actress at the Oscars?”

This is just the beginning, and you can add more commands and features to make Google Home even more helpful.

Types of Devices in Google Home

Here’s a list of Google devices and smart home products that work with Matter:

Google Devices with Matter:

Nest Thermostats
Nest Mini
Nest Audio
Nest Hub (2nd Gen)
Nest Hub Max
Nest WiFi Pro

Lighting, Plugs, and Switches:

Sengled Smart WiFi LED Light Bulb (2-pack)
LIFX A19 650 Lumens LED White Bulb
Nanoleaf Shapes Triangles Kit
LIFX Light Strip with Color Zones (80 inches)
TP-Link Kasa Smart WiFi Plug Mini
Lutron Outdoor Smart Plug
Geeni Smart Dot WiFi Plug
LIFX Smart Switch
Leviton Decora Smart WiFi Rocker Switches

Climate and Energy:

Netatmo Smart Thermostat
Cync Smart Thermostat (WiFi Compatible)
Honeywell Xerxes 62″ LED Ceiling Fan with Remote
Big Ass Fan i6

Security and Awareness:

Arlo Ultra Two Wireless Cameras
Netatmo Smart Indoor Camera
Wyze Cam Pan V2
Wyze Lock Keypad
Yale Assure Lock SL Key-Free Touchscreen
Vivint Doorbell Camera Pro
Arlo Essential Wireless Video Doorbell

Entertainment:

VIZIO 75″ P-Series Quantum 2160p TV
Sony 75″ Bravia XR Series 4K HDR LED Smart TV
Google Nest Audio
Google Chromecast with Google TV
Google Nest Hub (2nd Gen)

These products all work with Google’s Matter standard, making it easier to connect them to other smart home devices.

Google Home Statistics By Usage

(Reference: coolest-gadgets.com)

In the United States, around 22% of people aged 30 to 44 use Google Home smart devices.

The percentage of Google Home users in other age groups is:

19% of people aged 18 to 29
7% of people aged 55 to 64
6% of people aged 45 to 54
5% of people aged 65 and older

Smart Speakers Statistics

The Smart Speaker Market is expected to reach about USD 100 billion by 2032.
The market is predicted to grow at a rate of 25.60% annually during the forecast period.
In 2022, the market was worth USD 10.8 billion, showing a lot of room for growth.
Smart speakers are important for controlling smart home functions, such as entertainment and internet browsing.
The number of smart speakers in homes around the world is steadily increasing as smart home technology becomes more common.
Google Home Statistics stated that there is rising demand for smart speakers, especially in homes.
The growth of smart home products, improvements in AI, and new display technologies are creating more opportunities in the market.
Google Home Statistics stated that Big companies are expanding globally to capture a larger share of the market.
The COVID-19 pandemic has increased demand for smart speakers, thanks to advances in AI.
The development of 5G networks and natural language processing (NLP) is helping the market grow faster.
Alexa is the leading virtual assistant in the market.

(Source: market.us)

The software part of the smart speaker market is growing faster than the hardware part.
The biggest part of the market is smart home applications, driven by the popularity of smart devices.
North America holds a large share of the market at 36.4%, but Asia-Pacific is expected to lead by 2025.
The major players in the market include Amazon, Apple, Alphabet (Google), and Xiaomi.

Smart Thermostat Statistics

Google Home Statistics stated that almost 45% of people who own a smart thermostat say the feature they use the most is the ability to control it through an app.
Nearly half of smart thermostat owners saved more money than they expected.
People use these devices a lot, with most owners changing the settings at least once a day.
Google Home Statistics stated that almost 12% of new buyers got their thermostats through their electric company.

(Source: prnewswire.com)

The global smart thermostat market was valued at $4.99 billion in 2024 and is expected to grow at an annual rate of 18.5% from 2025 to 2030. These thermostats are increasingly being linked to the Internet of Things (IoT), which allows them to work together with other smart home devices. This makes it easier for users to control heating, cooling, lighting, and security systems all from one platform.
In 2024, Wi-Fi smart thermostats made up more than 66% of the market share. These thermostats are popular in homes because they are easy to install and simple to use.
The LoRaWAN segment is expected to see the most growth between 2025 and 2030. These smart thermostats are growing in popularity because they are energy-efficient and can communicate over long distances.
The learning smart thermostats are expected to grow quickly as well. These devices use artificial intelligence and predictive analytics to provide smarter and more proactive climate control.
In the commercial sector, smart thermostats are being used more as businesses focus on becoming energy-efficient and eco-friendly.
Google Home Statistics stated that these thermostats help reduce energy use and costs, making them useful for companies. Features like energy monitoring help businesses meet green building standards.
Governments around the world are creating rules and incentives to encourage energy-saving devices, which is boosting the demand for smart thermostats.

(Source: grandviewresearch.com)

North America dominated the market with over 61% of global revenue in 2024. This growth is driven by the increased use of smart home devices, energy-saving initiatives, and the rising popularity of IoT products.
The U.S. is expected to keep growing in this market because of government policies that encourage energy efficiency in buildings, which helps reduce carbon emissions.
Europe is also expected to see growth, as many countries are focused on reducing carbon emissions and improving energy efficiency. Governments in Europe are offering incentives for using smart devices like thermostats.
The Asia-Pacific region is expected to experience the fastest growth due to governments pushing for energy-saving measures and reducing carbon emissions.

(Source: grandviewresearch.com)

New products are also shaping the market, such as Carrier Corporation’s new smart thermostat, which was introduced in February 2024.
This thermostat helps both homes and small businesses improve comfort and save energy.
With features like remote access, geofencing, and smart scheduling, it lets users control energy use while staying comfortable. The product will start shipping in the second quarter of 2024.
Users can control this thermostat remotely using the Neviweb platform or a mobile app, and it works with smart home systems like Apple HomeKit, Alexa, and Google Home.
This makes it a convenient and efficient choice for managing home heating. Sinope’s focus on innovation keeps it competitive in the market for smart thermostats.

Google Nest Statistics

(Reference: coolest-gadgets.com)

In the United States, the awareness of Google Nest is as follows: 80% of Baby Boomers know about it, 75% of Generation X, 79% of Millennials, and 73% of iGen (Generation Z).
When it comes to who is most familiar with Google Nest, the percentage is: 36% of Baby Boomers, 37% of Generation X, 35% of Millennials, and 32% of iGen.
As for usage, 25% of Baby Boomers, 28% of Generation X, 29% of Millennials, and 24% of iGen use Google Nest.
In terms of public interest or Buzz, Baby Boomers make up 25%, Generation X has 24%, Millennials account for 29%, and iGen has 22%.

(Reference: coolest-gadgets.com)

In 2023, Google Nest was recognized by 76% of people in the U.S.

Other important figures for Google Nest include:

Popularity: 35%
Usage: 27%
Loyalty: 23%
Buzz: 26%

Conclusion

This article explains how Google Home devices provide vocal-controlled automated devices and hands-off expertise. They also work well with other gadgets in your home. It covers all the current data about Google’s smart gadgets that help make homes smarter.

These devices offer several advantages, such as good security, remote control, improved monitoring, and more customization options.

By reading through the Google Home Statistics above, you’ll get a good understanding of the present facts in the industry.

Google Home Statistics By Usage and Facts